What it does in formula
Menthol helps PHORIA build formulas that feel intentional on skin: easier to apply, more comfortable to wear, and better matched to the product's texture and use case.
Cooling Ingredient Encyclopedia
Menthol
Menthol is a cooling ingredient in the PHORIA ingredient library, selected for how it supports formula feel, product performance, and the overall topical ritual.
What customers feel
Menthol contributes to the sensory experience customers notice first, from cooling and glide to cushion, dry-down, hydration, or aromatic character.
How PHORIA explains it
In topical body care, Menthol is best understood by its role in the full formula rather than as a standalone promise. PHORIA uses ingredient education to show how Menthol fits into creams, gels, sprays, sticks, and body milks without overstating medical claims.
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